![]() ![]() Sprout Social What are Millennials Consuming? And 60% of Millennials have used social media for customer service, by sending either a private message or posting publicly on a brand’s page. Forty-two percent of Millennials who reach out on social do so to express love for a product or service, the most of any age group. Millennials are more likely to talk about a brand over social media. In fact, 95% of Millennials say they always, often, or sometimes find themselves multi-tasking and browsing the internet on a separate device. They often split their time between two screens when they consume content. Three-quarters of Millennials also say that social media enables them to interact with brands and companies. Millennials use social media to connect with their peers and with the world around them, and that’s not slowing down 63% have increased their usage over the past year, and 46% expect it to continue to increase over the next three years. They have an average of 9.2 social media accounts which makes them bigger multi-networkers than any other generation, even their younger Gen Z counterparts. More than nine-in-ten Millennials own smartphones. and midnight and 17% reachable from 9 a.m.-12 p.m. - MozĪlmost all Millennials (nearly 100%) say they use the internet, and 19% of them are smartphone-only internet users. When do Millennials consume content? The two most popular slots are late morning and late evening, with 35% of Millennials online between 8 p.m. How Millennials Interact With and Consume Contentįractl and BuzzStream narrow down Millennial content consumption through the hours they spend engaged with online content per week, revealing: ![]() These distinctions can be helpful when considering user journeys, language choice, and other Millennial content decisions, and were defined as: ![]() Just as each generation can be subdivided into personas, Millennials have been grouped into six segments by “The Millennial Consumer” report. They also have a lot of spending power- an estimated $4 trillion by 2030. How do millennials consume media? Millennials now represent the second-largest generation in the U.S, with the highest social media usage reach among adults, spending 211 minutes accessing apps or the internet via smartphone per day. ![]()
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